Aromatic And Allied and CSIR-CIMAP: Advancing India’s Aromatic Industry Through Aroma Mission 4.0
Strengthening Farmer Partnerships, Promoting Scientific Cultivation and Creating New Opportunities in the Aromatic Plant Sector
Aromatic And Allied has taken an important step towards strengthening India’s medicinal and aromatic plant sector as Managing Director Mr. Gaurav Mittal and Sales Director (Asia) Dr. Mike Turvill signed a Memorandum of Understanding (MoU) with CSIR-CIMAP, Lucknow, represented by Director Dr. Ramesh Shrivastava, Dr. Alok Kalara, and other distinguished senior scientists and dignitaries. This collaboration under Aroma Mission 4.0 reflects a shared commitment to advancing aromatic plant cultivation, encouraging scientific innovation, strengthening farmer partnerships, and creating new opportunities across India’s natural ingredients industry.
The collaboration aligns with Aromatic And Allied’s continued commitment to sustainable sourcing, agricultural development, and industry–research partnerships that connect scientific expertise with practical applications.
Bridging Science, Agriculture, and Industry
India has immense potential in the cultivation and processing of medicinal and aromatic plants. Translating this potential into sustainable economic opportunities requires collaboration between research institutions, agricultural communities, and industry stakeholders.
Through its association with CSIR-CIMAP and its commitment to Aroma Mission 4.0, Aromatic And Allied aims to support the development of a more resilient aromatic plant value chain, connecting agricultural expertise with the evolving needs of the natural ingredients industry.
Empowering Farmers and Encouraging Entrepreneurship
Farmers are the foundation of India’s aromatic ingredients sector. Promoting awareness of scientific cultivation practices, suitable aromatic crops, and entrepreneurial opportunities can help strengthen rural livelihoods and create new avenues for agricultural development.
With its longstanding experience in natural ingredients and farmer partnerships, Aromatic And Allied recognises the importance of sustainable cultivation, responsible sourcing, and stronger connections between farms and industry.
Connecting Nature with Science
Since 1977, Aromatic And Allied has been working with natural ingredients for the flavour, fragrance, cosmetics, personal care, pharmaceutical, and wellness industries. Our journey reflects the value of combining nature’s resources with scientific expertise and industry knowledge.
Collaborations with institutions such as CSIR-CIMAP can help strengthen the connection between research and practical industry applications, supporting the long-term development of India’s aromatic plant sector.
Towards a Sustainable Future
Aroma Mission 4.0 represents an important initiative in advancing India’s medicinal and aromatic plant ecosystem. By encouraging collaboration among researchers, farmers, agricultural officers, and industry partners, such initiatives can contribute to sustainable agricultural practices and new entrepreneurial opportunities.
At Aromatic And Allied, we remain dedicated to supporting India’s natural ingredients sector and building meaningful connections across the value chain.
Aromatic And Allied — The Sense of Nature. Connecting Nature with Science, from Indian Farms to the World.
